Soldiers who answer Army phones are no longer allowed to use the word ‘Sir’ when initially answering. The ruling follows remarks that state it is no longer gender appropriate and updated. Colonel Steve Davies, the army’s assistant head of employment, said personnel should avoid gendered terms such as ‘Sir’ because they were “outdated”. British soldiers typically answer calls from senior personnel with the greeting, “How can I help you Sir?” But it has been suggested the last word be dropped. The Defence Secretary has halted plans to scrap the slogan ‘Army, Be The Best’ and the Army Crest which was to cost £520,000 in rebranding. SBT: Is this how the MOD is spending the Defence Budget?