I needed just to throw this out there for people to think about. Reading an article in the Daily Mail this morning got me a little ruffled when the true reason for the story seemed to be so insignificant yet a real punch to the ribs of the British Army. The article was critisising the comments made by recruits after leaving their Army Foundation College. The paper was saying how the comments were corporate and planted into the recruits.
Three things came to mind here. Firstly, look at ITV, Channel 4, Channel 5 etc. Every company that puts out an advert does that very same thing to promote themselves. They’ve been doing it for years!! Why pick on the army when they use their employees to promote themselves? After reading the comments section at the bottom, I noticed lots of people saying things like “The don’t mention anything about going to war or getting killed” or “They don’t show the bad stuff, do they”. OF COURSE NOT!! I do not believe there is anyone who joins the Armed Forces that doesn’t entertain the thought that they may end up fighting. It’s what they do! No, they don’t show the bad stuff. Nor does anyone else in what they do. Think of the fast food franchises who advertise their burgers, fried foods etc. They don’t show overweight children or people who have died of heart attacks due to clogged arteries. Of which, I must add, is so much of a greater risk than being killed in conflict.
Secondly, is this really news? Somethings so trivial in what a few recruits have said. Do they really need to analyse it and twist it just so they can find negativity in the military? Is the press really that hard up for stories?
Thirdly, and most importantly, I believe that we are still in very volatile times and the escalation of conflict on many fronts are a realitly we cannot ignore. If this happens, then the people that are being put down, critisised etc are the ones we will ask to go and do the dirty work. What kind of mindset does our country want to install into our soldiers, sailors and airmen when they put their lives on the line?
An old saying comes to mind “One should not deficate on one’s own doorstep”.