The UK was followed by France, Germany, the United States and Japan. Canada, Switzerland, Sweden, Netherlands and Australia rounded out the top 10.
The UK’s first-place finish was a “surprise” given how the negotiations for Brexit has had “little tangible progress”, the report wrote. As such, there are “huge question marks” over the UK’s future relationship with the European Union, its long-term global influence and its role in the world.
“Moreover, should the exit be a chaotic one, it is hard to see global public opinion on the UK remaining buoyant,” it added.
“The UK edges out France – only just – to take the top spot in this year’s Soft Power 30 index. The UK’s return to first place will no doubt come as a surprise to many analysts, commentators, and diplomats.
The past year has seen Brexit negotiations dominate headlines and consume virtually all of the government’s bandwidth with
little tangible progress made. As a result, there are huge question marks over the UK’s future relationship with the EU, its long-term global influence, and its role in the world. However, as of July 2018, the UK remains a member of the European Union, and thus nothing has changed in the objective data with respect to the
UK’s position in Europe.